French consumers have an increasing worry about the environmental challenges and health related to their diet, reveals an Ifop survey commissioned by the WWF.
The survey, conducted on a representative sample of 1.002 people aged over 18 years, reveals that 93% of respondents considered their health impacted by the presence of pesticides in the food consumed.
“There is, therefore, in France […] a majority of French that calls for a transition in agricultural and food “, welcomes Pascal Canfin, the president of WWF France, who commissioned the survey.
Pascal Canfin also warns :
“Emmanuel Macron said to have the courage to reform […]In the contrary case, we are likely to attend the divorce between the president of the Republic and the aspirations of the French on the subject [of food]. “
Desire to be better informed
The recent polemics due to the probable carcinogenic role of glyphosate, the herbicide present in the Round Up, seem to have marked the public. In fact, 9 out of 10 people surveyed by Ipsos are a part of their wish to be better informed, through labelling, about the presence of pesticides in food.
The desire to be better informed also extends to the question of the remuneration of the farmers. 90% of the respondents would like the implementation of a ” complete transparency on prices “. The labelling acclaimed would indicate the share of the sales price paid to the producer and the wholesaler by the large-scale distribution.
The fate of the farmers is a growing concern in the public opinion. The survey reveals that 7 respondents out of 10 say they are willing to pay more for their food in order to better remunerate the producers. In 2010, fewer than 6 in 10 people said they were ready for such a concession.
The ” bio ” anchored in the habits
Products certified as “organic” are widely acclaimed by the respondents : 62% of respondents say they buy ” bio ” products often or at least some of the time.
A share that could rise in the future, while 72% of respondents say they would be willing to increase the proportion of ” bio ” products in their diet, to the condition that the overall budget of their expenditures on food do not increase this fact.
In 2014, a BVA survey estimated that one French person out of four only bought organic products at least once per week. Even if the two studies do not overlap completely, the survey commissioned by WWF seems to confirm the increasing worry, from the consumer, to consume better in an ecological perspective.
By Maxime Jacob, Euractiv.fr
(Articles published on Thursday, 12 oct. 2017)
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